Featured: Free White Paper
The $259K Marketing Data Stack
The exact 6-tool stack I use to give mid-market clients a modern, AI-powered marketing data foundation — at 88% less than legacy enterprise platforms.
What's Inside (16 Pages)
1
Full Architecture Diagrams
Exactly how all 6 tools connect, from data sources to activation channels.
2
Line-by-Line Cost Breakdown
Legacy vs. modern stack. Real numbers. No hand-waving.
3
4-Week Implementation Plan
Step-by-step guide to go live. What to deploy each week and why.
4
BigQuery ML Code Examples
Actual SQL for churn prediction, CLTV, clustering, and propensity scoring.
5
Real Case Studies
BarkBox and more. Challenges, solutions, results.
The 6-Tool Stack
~$36K/yearBigQuery$12K
PostHog$6K
Fivetran$12K
dbt Cloud$6K
Looker Studio$0
Hightouch$0
vs. Legacy Platform~$295K
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88%
Cost Reduction
4 weeks
Implementation