steve kaplan.ai
Featured: Free White Paper

The $259K Marketing Data Stack

The exact 6-tool stack I use to give mid-market clients a modern, AI-powered marketing data foundation — at 88% less than legacy enterprise platforms.

What's Inside (16 Pages)

1

Full Architecture Diagrams

Exactly how all 6 tools connect, from data sources to activation channels.

2

Line-by-Line Cost Breakdown

Legacy vs. modern stack. Real numbers. No hand-waving.

3

4-Week Implementation Plan

Step-by-step guide to go live. What to deploy each week and why.

4

BigQuery ML Code Examples

Actual SQL for churn prediction, CLTV, clustering, and propensity scoring.

5

Real Case Studies

BarkBox and more. Challenges, solutions, results.

The 6-Tool Stack

~$36K/year
BigQuery$12K
PostHog$6K
Fivetran$12K
dbt Cloud$6K
Looker Studio$0
Hightouch$0
vs. Legacy Platform~$295K

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88%

Cost Reduction

4 weeks

Implementation