Standards · how I work
Six things I won't do. In writing.
Most consultancies tell you what they do. The bigger trust signal is what they refuse. These six are operationally enforced, not aspirational. If I break one, you get the Diagnostic refunded and the Rebuild cancelled. No questions.
01
I won't ship a strategy deck.
If the deliverable is a 47-slide PDF that nobody opens after the kickoff call, you didn't hire me. The GTMVP Diagnostic is a 22-module read of your ad account, the leaks named, and a written remediation plan you can act on. $129. 24-hour turnaround. PDF you can share. No deck.
02
I won't take vendor kickbacks.
If I recommend a tool, it's because it ranks highest on effort vs lift for your stack, not because somebody's paying me. I have no affiliate, partner, or rev-share deals with any vendor I rank in a Diagnostic. I'll show you the comparison if you ask.
03
I won't sell you AI you don't need.
If the highest-impact fix in your account is a clean conversion action and a tighter Smart Bidding signal stack, that's what the Diagnostic says. AI shows up when AI is the right move, not because it's trending. Half of what I find is bidding and tracking hygiene, not models.
04
I won't promise a number I can't back.
The 3.2x average ROAS on my homepage is a documented track record across $50M+ of personally-managed spend, not a forward-looking promise. The $129 Diagnostic is 7-day money-back if it doesn't surface at least one move you'd act on. The Rebuild guarantee is action-gated: beat your trailing 90-day blended CPA by 20% in 90 days, or I work free until I do. No vague upside.
05
I won't take work I can't ship myself.
Solo operator. No subcontractors, no offshore team, no junior bench. I write your Diagnostic. I run your Rebuild account. The reason the Rebuild caps at one or two clients per tier is that I do the work directly, not a junior learning on your budget.
06
I won't pretend I'm the right fit when I'm not.
Pre-revenue, pre-PMF, or B2C-only? GTMVP is built for B2B SaaS paid-media mechanics, and you'd be buying a fix you can't act on yet. I'll tell you that straight and refund the Diagnostic on the spot. I'd rather lose $129 than waste your time and a quarter of your trust.
These standards, baked into the work
Start free. 14-checkpoint Smart Bidding Audit. No call.
Run the free audit on your domain. Want the operator-written version? The $129 Diagnostic ships in 24 hours, 7-day money-back.