Hi, I'm
Steve Kaplan
I don't advise. I build.
Growth marketer who writes code. $50M+ in ad spend. 9 AI products shipped. BarkBox, Neil Jesani Advisors, and 100+ clients served.
Most fractional CMOs hand you a strategy deck. I build the system that executes it.
The $259K Marketing Data Stack
The 6-tool stack I use to replace $295K enterprise platforms — at 88% less cost.
About
Builder + Strategist = Results
Most fractional CMOs give you a strategy deck. I build the system that executes it.
The Short Version
A year ago I was "just" a growth marketer with $50M+ in lifetime ad spend. Good at my job. But watching AI reshape everything.
I didn't hire a dev team. I didn't wait for permission. I started building. Claude Code became my engineering partner. Nine products later, I'm shipping faster than most funded startups.
By day, I lead marketing for Neil Jesani Advisors — a 76-person financial advisory firm. $300K+/month in paid media. HubSpot, SEO, prospecting, brand strategy.
By night, I build products that solve real problems. Healthcare documentation. AI tutoring. Marketing automation. MCP skills marketplaces.
Published Author
Marketing, Sales and Service with AI
Practical frameworks for implementing AI in growth teams.
The Journey
Click Then Convert
Founded performance marketing agency. Scaled to manage $50M+ in client ad spend.
BarkBox Partnership
Delivered 204% increase in conversions, 254% ROAS improvement for D2C subscription leader.
Neil Jesani Advisors
Director of Marketing. $300K+/month paid media, full martech stack implementation.
AI Builder Era
Shipped 9 AI products solo using Claude Code. DocDoctor.ai, GTMVP, ClaudeSkillsHQ, and more.
Published Author
Released 'Marketing, Sales and Service with AI' - practical frameworks for AI implementation.
Core Expertise
Growth Marketing
D2C brand optimization, customer acquisition, attribution modeling. $2M+/month peak budgets.
AI Development
Building production AI products using Claude Code. Voice-to-text, EHR integration, predictive analytics.
Marketing Technology
Full-stack martech implementation. BigQuery, dbt, PostHog, Hightouch, Looker Studio.
Paid Media
Meta, Google, TikTok at scale. Performance creative, audience architecture, conversion optimization.
Track Record
Numbers Don't Lie
Every claim has a number. Every number has a story. Here's the proof.
$50M+
Lifetime Ad Spend Managed
36:1
Lifetime Ad ROI
100+
Clients Served
9
AI Products Shipped
My Operating Principles
Grand Slam Offers
Make offers so good people feel stupid saying no. Every campaign I build starts with an irresistible offer, not just clever ad copy.
36:1 Returns
For every $1 spent on advertising, I average $36 back. That's not theory - that's my lifetime track record across all campaigns.
Leads First
It's hard to be poor with leads banging down your door. I build systems that generate qualified leads on demand.
Builder Not Advisor
Most consultants give you a deck. I build the system that executes it. I write the code. I deploy the infrastructure.
Client Case Study
BarkBox
via Click Then ConvertD2C subscription service for dog owners. Needed aggressive growth while maintaining CAC efficiency.
“He understands the big picture yet focuses on the metrics that matter - Cost to Acquire a Customer and New Customers Acquired.”
Todd Kane — VP Growth, BarkBox
Portfolio
9 Products. All Self-Built. All Live.
Not prototypes. Not Figma mocks. Live, working products with real users. Built with Claude Code as my engineering partner.
GTMVP
Agency
AI automation + managed ads agency. Go-to-market in weeks, not months.
ClaudeSkillsHQ
Marketplace
140+ verified Claude MCP skills marketplace. $9.97-$99 per skill.
DocDoctor.ai
Healthcare
AI healthcare documentation. Voice-to-text with medical terminology. EHR/FHIR integration.
SynapMarketing
MarTech
Marketing automation OS with 16 AI agents. Campaign management on autopilot.
AIHomeworkHelp
EdTech
AI tutoring platform. Multi-subject support. Freemium model.
StudentAIDetector
EdTech
AI text detection tool. 99% accuracy. Built for educators.
VentureVault
Tools
Free startup idea browser. Curated opportunities for builders.
Barfliz
Consumer
Social/location-based nightlife app. React, Supabase, Radar.io. Active development.
None of this required a dev team. None of it required VC funding.
It required Claude Code, clear thinking, and the willingness to ship.
Open Source
Building in Public
I ship code daily. Most of my products are built with a simple stack: React, TypeScript, Supabase, and Claude Code as my engineering partner.
Primary Stack:
How I Build
- ✓Claude Code as primary dev partner
- ✓Push to main, conventional commits
- ✓Ship fast, iterate based on real usage
- ✓Small files, explicit error handling
Recent Repositories
@Stevekaplanaistevekaplanai
Personal website and portfolio. This site.
bippinbarliz
Barfliz - Social nightlife app with real-time location features.
claude-skills-marketplace
ClaudeSkillsHQ marketplace backend and skill validation.
marketing-automation-os
SynapMarketing 16-agent automation system.
Active Development: Barfliz v1.4.0 shipped March 2026. New features weekly.
The $259K Marketing Data Stack
The exact 6-tool stack I use to give mid-market clients a modern, AI-powered marketing data foundation — at 88% less than legacy enterprise platforms.
What's Inside (16 Pages)
Full Architecture Diagrams
Exactly how all 6 tools connect, from data sources to activation channels.
Line-by-Line Cost Breakdown
Legacy vs. modern stack. Real numbers. No hand-waving.
4-Week Implementation Plan
Step-by-step guide to go live. What to deploy each week and why.
BigQuery ML Code Examples
Actual SQL for churn prediction, CLTV, clustering, and propensity scoring.
Real Case Studies
Air Canada, BVK, plus a DTC brand scenario. Challenges, solutions, results.
The 6-Tool Stack
~$36K/yearGet the Playbook
Enter your details and I'll send the full white paper directly to your inbox.
No spam. No sales pitch. Just the playbook.
88%
Cost Reduction
4 weeks
Implementation
AI Money Minute
Daily insights on AI, marketing automation, and growth systems. No fluff. Just actionable ideas from someone who builds.
Daily Insights
Actionable AI and marketing tips
Builder Updates
What I'm shipping and learning
No Fluff
Real tactics, not theory