Hi, I'm
Steve Kaplan
I find your AI and automation opportunities — the ones that lift profit and productivity. With the least lift. In 5 days.
Most fractional CMOs hand you a deck. I hand you a ranked list of wins with dollars attached — built by someone who runs $300K/month in paid media every day and has shipped 9 products solo.
You're flying blind on what's actually working. I find the 5 highest-leverage moves, rank them by effort vs lift, and hand you a 30/60/90 day plan your team can execute — with or without me.
What you walk away with on Day 5:
- →5 wins, ranked. Each with a dollar number attached and an effort score.
- →A stack map of every tool, integration, and manual handoff — the one nobody on your team has time to draw.
- →A data baseline: spend, pipeline, attribution gaps. So you stop arguing about what's working.
- →A 30/60/90 plan your team executes — with or without me.
✓ Total of your time: ~3 hours across 5 days.
✓ Money back if I find fewer than 3 executable wins.
✓ 100% credited toward a retainer if you sign within 30 days.
No sales sequence. Reply from steve@stevekaplan.ai within 24 hours.
The offer
Stack audit. 5 days. 5 wins.
Ranked, scoped, dollar-attached.
Most agencies optimize for retainer. Most fractional CMOs ship a deck. I run a 5-day audit on your stack, find the highest-leverage moves, and hand them to your team in priority order. $3,500 flat. Money back if I find fewer than 3.
How the ranking works
Every win gets two scores. Effort and lift.
Effort is what it costs you to ship — tooling, time, integration risk. Lift is dollars and hours back. We start with the wins that lift profit fastest, with the least effort. Slow lifts go on the 60- or 90-day track. Anything that doesn't clear the bar gets cut.
Patterns I find on most stacks
- →Lead routing that loses 30%+ of inbound to dead-letter status
- →$5K–$30K/month in paid media spent on broken audiences nobody noticed
- →3–5 manual handoffs per deal that an AI workflow eats in an afternoon
- →Attribution gaps that make every channel look like it's working — or none
5-day timeline
Day 0
Kickoff
Day 1
Stack Inventory
Day 2
Data Review
Day 3
Opportunity Mapping
Day 4
Roadmap
Day 5
Delivery
What it costs · what you get
You walk into Day 5 with:
- →5 wins, ranked. Each with dollars attached.
- →A stack map your team will actually use.
- →A data baseline. No more arguing about what's working.
- →A 30/60/90 plan. Execute with or without me.
✓ Your time commitment: ~3 hours.
✓ Refund if fewer than 3 wins.
✓ 100% credited toward a retainer.
Track Record
Numbers Don't Lie
Every claim has a number. Every number has a story. Here's the proof.
$50M+
Lifetime Ad Spend Managed
36:1
Lifetime Ad ROI
100+
Clients Served
9
AI Products Shipped
My Operating Principles
Grand Slam Offers
Make offers so good people feel stupid saying no. Every campaign I build starts with an irresistible offer, not just clever ad copy.
36:1 Returns
For every $1 spent on advertising, I average $36 back. That's not theory - that's my lifetime track record across all campaigns.
Leads First
It's hard to be poor with leads banging down your door. I build systems that generate qualified leads on demand.
Builder Not Advisor
Most consultants give you a deck. I build the system that executes it. I write the code. I deploy the infrastructure.
Client Case Study
BarkBox
via Click Then ConvertD2C subscription service for dog owners. Needed aggressive growth while maintaining CAC efficiency.
“He understands the big picture yet focuses on the metrics that matter - Cost to Acquire a Customer and New Customers Acquired.”
Todd Kane — VP Growth, BarkBox
About
Builder + Strategist = Results
Most fractional CMOs give you a strategy deck. I build the system that executes it.
The Short Version
A year ago I was "just" a growth marketer with $50M+ in lifetime ad spend. Good at my job. But watching AI reshape everything.
I didn't hire a dev team. I didn't wait for permission. I started building. Claude Code became my engineering partner. Nine products later, I'm shipping faster than most funded startups.
By day, I lead marketing for Neil Jesani Advisors — a 76-person financial advisory firm. $300K+/month in paid media. HubSpot, SEO, prospecting, brand strategy.
By night, I build products that solve real problems. Healthcare documentation. AI tutoring. Marketing automation. MCP skills marketplaces.
Published Author
Marketing, Sales and Service with AI
Practical frameworks for implementing AI in growth teams.
The Journey
Click Then Convert
Founded performance marketing agency. Scaled to manage $50M+ in client ad spend.
BarkBox Partnership
Delivered 204% increase in conversions, 254% ROAS improvement for D2C subscription leader.
Neil Jesani Advisors
Director of Marketing. $300K+/month paid media, full martech stack implementation.
AI Builder Era
Shipped 9 AI products solo using Claude Code. DocDoctor.ai, GTMVP, ClaudeSkillsHQ, and more.
Published Author
Released 'Marketing, Sales and Service with AI' - practical frameworks for AI implementation.
Core Expertise
Growth Marketing
D2C brand optimization, customer acquisition, attribution modeling. $2M+/month peak budgets.
AI Development
Building production AI products using Claude Code. Voice-to-text, EHR integration, predictive analytics.
Marketing Technology
Full-stack martech implementation. BigQuery, dbt, PostHog, Hightouch, Looker Studio.
Paid Media
Meta, Google, TikTok at scale. Performance creative, audience architecture, conversion optimization.
Portfolio
9 Products. All Self-Built. All Live.
Not prototypes. Not Figma mocks. Live, working products with real users.
GTMVP
AI automation + managed ads agency. Turn AI hype into business results.
ClaudeSkillsHQ
140+ verified Claude MCP skills. One command. Instant skills.
DocDoctor.ai
AI-powered healthcare platform. Enhancing value-based care intelligence.
SynapMarketing
16 AI agents to run your marketing department.
AIHomeworkHelp
Free AI tutor for all subjects. Student-friendly learning assistant.
StudentAIDetector
Identify AI-generated content with 99.4% accuracy.
VentureVault
Free startup ideas for builders. Curated opportunities.
CompetitorIntelligence.co
Real-time competitive signal for B2B teams. Track every move your competitors make.
Barfliz
Never drink alone. The social network for nightlife.
None of this required a dev team. None of it required VC funding.
It required Claude Code, clear thinking, and the willingness to ship.
Open Source
Building in Public
I ship code daily. Most of my products are built with a simple stack: React, TypeScript, Supabase, and Claude Code as my engineering partner.
Primary Stack:
How I Build
- ✓Claude Code as primary dev partner
- ✓Push to main, conventional commits
- ✓Ship fast, iterate based on real usage
- ✓Small files, explicit error handling
Recent Repositories
@Stevekaplanaistevekaplanai
Personal website and portfolio. This site.
bippinbarliz
Barfliz - Social nightlife app with real-time location features.
claude-skills-marketplace
ClaudeSkillsHQ marketplace backend and skill validation.
marketing-automation-os
SynapMarketing 16-agent automation system.
Active Development: Barfliz v1.4.0 shipped March 2026. New features weekly.
AI Money Minute
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Daily Insights
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Builder Updates
What I'm shipping and learning
No Fluff
Real tactics, not theory