Blog

What I am learning, building, and shipping.

Operator notes on AI-powered growth marketing, building products solo with AI, and running a business without a team.

AI-Powered Growth MarketingApril 15, 20264 min

The One Audience Segment That Changed Everything

I manage $300K/month in paid media across 3 platforms. Last year I found an audience segment that converts to customers at 15.5%. The firm average is 5%.

Building with AIApril 15, 20265 min

I Shipped 9 Software Products in a Year. My Team Size Is 1.

A nightlife app. A skills marketplace. A healthcare documentation platform. A marketing automation OS with 16 AI agents. All live. All built with Claude Code.

Founder JourneyApril 15, 20265 min

I Closed My Agency After 10 Years and $50M in Ad Spend

By every metric, the business worked. I closed it anyway. Here is why AI changed the math.