I Closed My Agency After 10 Years and $50M in Ad Spend
I ran Click Then Convert for 10 years as a solo founder. $50M+ in managed ad spend. 100+ clients. 3.2x average ROAS. Google Partner. Facebook Blueprint. Klaviyo Partner.
By every metric, the business worked.
I closed it anyway.
What I saw coming
The work was not going to scale. I was manually optimizing campaigns for dozens of clients. Manually pulling reports. Manually adjusting bids. Manually onboarding. Every new client meant more of my hours, not better outcomes.
I was trading time for money. The agency model is designed that way. More clients equals more revenue equals more work equals more hours. There is no leverage in the model unless you hire people. And hiring people means they learn on your clients' budgets while you manage them instead of doing the work.
I did not want that business.
Then AI happened
Not the buzzword version. The real version. The version where I could build an entire automation stack in a week that would have taken a team of 3 engineers a quarter.
I started building products. First one. Then three. Then nine. Each one took less time than the last. The workflow compounded. And the products I was building were solving the exact problems I had been solving manually for 10 years.
The bet
So I made a bet. I shut down the agency and started GTMVP.
The thesis is simple: the companies I used to run ads for do not need another agency. They need an operator who can build the AI and automation that runs their GTM without them.
Same $50M in ad spend experience. Same 3.2x ROAS instinct. But now instead of doing the work manually for each client, I build systems that do the work.
The evolution
| Before (Agency) | Now (GTMVP) |
|---|---|
| Run ads for clients | Build systems that run ads |
| Optimize CPA manually | Automate optimization loops |
| Monthly reporting | Real-time dashboards |
| More clients = more hours | More clients = more systems |
| Solo operator, direct delivery | Solo operator, AI-augmented delivery |
Where I am now
10 months in. 1 retainer client. Building the pipeline. Shipping every week. 9+ software products live. $300K/month in paid media at my day job keeping the instincts sharp.
It is not glamorous yet. But it is the right bet.
If you are running a mid-market company ($10M to $100M) and your GTM ops feel like they need a senior hire you cannot find, that is exactly the problem I built GTMVP to solve.
Start with a Profit Loop Audit. $3,500. 5 business days. I find the wins. Then I build them.